Paul Crofts is Founder and Creative Director of Paul Crofts Studio, an award-winning multidisciplinary design practice established in London in 2003, and working internationally across furniture, product, and interior design, celebrated for its material-led approach where craft, process, and innovation drive each project. His studio has delivered projects for clients including Unilever, Spring Studios, Theatre Royal Plymouth, and Lotte Department Store. In 2012, he co-founded Isomi, leading award-winning designs recognised internationally for sustainability, innovation and redefining the relationship between products and space.
