Cristina is a purpose-driven educator, mentor, and business leader with over 20 years of experience across industries including fashion, banking, and telecommunications. Her career spans blue-chip corporations to startups, with a strong focus on the fashion sector, where she most recently served as Global Head of Sales, leading 360° go-to-market strategies.
Currently a Senior Lecturer at Ravensbourne University, Cristina specialises in ESG and researches sustainable behaviours through behavioural insights. She also teaches at Kingston University at the postgraduate level and supervises dissertations at both institutions, bridging academic theory with real-world application.
Cristina’s expertise lies in sustainability, strategic planning, and purpose-led international business and marketing. She holds two MAs, a PGCHE, SFEHA, and is an accredited mentor. With a unique blend of academic and corporate insight, she is passionate about shaping future-ready professionals and creating meaningful impact.