Rob Hollands is managing director of SharpEnd – The Agency of Things (TM), a full-service partner to some of the largest global brands in the wines & spirits, beauty, fashion and FMCG/CPG sectors.

He was previously MD of Anthem Worldwide, where he led the evolution of the business from traditional brand design and packaging agency to become a successful connected content agency. He also co-founded – and later sold – the award-winning digital agency UNTITLED.

Rob is a recognised expert on connected products and packaging and is a regular guest speaker on brand innovation and future trends. He has recently spoken at AIPIA Congress Amsterdam, RetailEXPO, The World Spirits Summit and Packaging Innovations & Luxury Packaging London & Birmingham.