Professor Natascha Radclyffe-Thomas EdD FRSA is Professor in Marketing and Sustainable Business at the British School of Fashion, GCU London where she runs the innovative postgraduate Module in Sustainable Luxury for the School’s MBA Luxury Brand Management programme. Natascha is co-author of Fashion Management: A Strategic Approach and Editor-in-Chief for Bloomsbury Fashion Business Cases. She is an advocate for globally responsible education and won the Case Centre 2020 Award for Ethics and Social Responsibility and was Highly Commended in the 2020 Women in Marketing Awards Marketing Scientist category recognising her leadership in teaching and research in marketing education. Natascha is a knitter, stitcher and make-do-and-mender!