Lara Pohl-Martell is a Business Advisor on ReLondon’s business transformation team. She offers advice and support to London-based SMEs, helping them create sustainable value and growth through circular strategies and innovations. Within the business transformation team, her focus area is plastics and packaging. Before working for ReLondon, Lara did the MSc Psychology of Economic Life at the London School of Economics and Political Science (LSE), throughout which she focused on looking at the circular economy from a psychological perspective, and co-founded the LSESU Circular Economy Society.