Keith has worked for the WRAP for over 15 years and currently as a Specialist in waste and recycling. He has a background in both the private and public sectors, including in local government where he was responsible for the development of waste strategies and front-line service delivery.

At WRAP, Keith employs an evidence-based approach to the development of resource management strategies, behaviour change campaigns, tools, and resources which maximise the value and use of materials. Recent work includes developing a programme of online guidance to improve non-household recycling.