Behaviour Change is a not-for-profit social enterprise, founded in 2009, creating social and environmental change with big ideas grounded in behavioural science.

As founder, David leads on all strategy work and is an experienced speaker, commentator and workshop facilitator. He has worked with WRAP on recycling since 2017 and since early 2022 he has also been part of WRAP’s Senior Leadership Team.

Outside work he is a published author (of a children’s reading book), a keen theatre goer and is gradually making his way around the South-West coastal path.