With nearly 12 years of service at WRAP, Craig is the Senior Campaign Manager for Recycle Now and oversees the delivery and execution of the renowned Recycle Week campaign.
Craig leads a high-performing campaigns team that uses behavioural insights to deliver informed behaviour change campaigns that harnesses established national media connections, encompasses all areas of digital and social media marketing and out of home activations. By combing these elements and using established stakeholder relationships to amplify the campaign the result is a highly resonant behaviour change campaign.