Founder and CEO of The Psych.AI Group – a psychological artificial intelligence company, operating on the premise that every business and societal challenge is fundamentally a human challenge.

Anjuli founded The Psych.AI Group to use psychological artificial intelligence to drive positive societal change. She is also the host and founder of podcast- Make Data Human- which demystifies the worlds of behavioural science, data science, and how to apply them to social issues.

Prior to launching The Psych.AI Group, Anjuli founded and led Edelman’s Global Behavioural Science practice. She also led Edelman’s anti-human trafficking initiative in partnership with Stop the Traffik to use data, technology and communications campaigns to disrupt human trafficking.

Prior to Edelman, Anjuli worked with the Hollywood studios to build predictive models on the psychological motivations of fandom to predict that women-led superhero movies would be successful.

Anjuli holds an M.B.A. from the University of Southern California Marshall School of Business and an Executive Certificate in Predictive Analytics from Hong Kong University.