Alex is a creative strategist and narrative designer with a passion for technology and the positive impact it can have on individual and societal ways of life. He spent his early career in the murky waters of finance but quickly realised it was leaving him dissatisfied. He gained his MBA at Royal Holloway and used the broader strategic vision it gave him to shift into the creative industries. He became a highly successful brand strategist, working on a vast array of local and global brands over a 12 career, most recently for the global agency FutureBrand.

He became a co-founder of award-winning immersive agency Arcade in 2018 and, alongside his fellow founders, has built the business into one of the most exciting emergent players in the immersive technology landscape. Alex and his co-founders were named amongst Britain’s leading teams by Great British Entrepreneurs in 2020